Designing Your Identity: Stationery Design par Wang Shaoqiang

Designing Your Identity: Stationery Design par Wang Shaoqiang

Titre de livre: Designing Your Identity: Stationery Design

Auteur: Wang Shaoqiang

ISBN: 8415967446

Wang Shaoqiang avec Designing Your Identity: Stationery Design

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If the logo is the face of a company, its stationery might be its makeup. The right choice of a suitable colour, typography or dimensions to speak for the brand enhances its essential values, philosophy and concept. "Designing Your Identity" brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This book shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.

From the Inside Flap
If the logo is the face of a company, its stationery might be its makeup. Choosing the most suitable color, typography, or dimensions to represent the company and to enhance that face contributes to conveying the organization's essential values, philosophy, and concept. Designing your Identity brings together the freshest and most creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda, and notepads. This book shows that a successful corporate identity is constructed primarily in the details, and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture or to stand out in a highly competitive environment.


Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is Dean of the Design, Visualization and Animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.